News

PROJECT SU.RE

Related Topics: Sustainable Fashion, Sustainable Development Goals (SDGs)

 

News

  • The Union Minister for Textiles has launched Project SU.RE, a move towards sustainable fashion, at Lakmé Fashion Winter/Festive 2019, in Mumbai.
  • It is an initiative by Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organizers of Lakme Fashion Week.

 

What is SU.RE?

  • RE stands for Sustainable Resolution – a firm commitment from the industry to move towards fashion that contributes to a clean environment.

 

About Project SU.RE

  • This is the first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing critical sustainability goals for the industry.
  • This framework would help the industry reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create positive social impact to achieve long-term sustainability targets.​
  • It aims to contribute to the UN Sustainable Development Goals 2030, especially SDG-12 for responsible consumption and production.
  • The launch of the project was supported by Lenzing EcoVero (which stands for ecologically responsible production of viscose fibre made from the renewable & certified raw material wood) and R Elan which produces Green Gold fibre made from 100% used PET bottles, with one of the lowest carbon footprints globally.

 

The five-point Sustainable Resolution

  • Develop a complete understanding of the environmental impact of the garments being currently produced by our brand.
  • Develop a sustainable sourcing policy for consistently prioritizing and utilizing certified raw materials that have a positive impact on the environment.
  • Make the right decisions about how, where, and what we source across the value chain by selecting sustainable and renewable materials and processes and ensuring their traceability.
  • Communicate our sustainability initiatives effectively to consumers and media through our online and physical stores, product tags/labelling, social media, advertising campaigns and events.
  • Through these actions, shift a significant percentage of our supply chain to a sustainable chain by the year 2025, addressing critical global issues such as climate change, contributing to the UN Sustainable Development Goals.

 

[Sources: PIB, UNDP website]

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