PROJECT SU.RE

Related Topics: Sustainable Fashion, Sustainable Development Goals (SDGs)

 

News

• The Union Minister for Textiles has launched Project SU.RE, a move towards sustainable fashion, at Lakmé Fashion Winter/Festive 2019, in Mumbai.
• It is an initiative by Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organizers of Lakme Fashion Week.

 

What is SU.RE?

• RE stands for ‘Sustainable Resolution’ – a firm commitment from the industry to move towards fashion that contributes to a clean environment.

 

About Project SU.RE

• This is the first holistic effort by the apparel industry towards gradually introducing a broader framework for establishing critical sustainability goals for the industry.
• This framework would help the industry reduce its carbon emissions, increase resource efficiency, tackle waste and water management, and create positive social impact to achieve long-term sustainability targets.​
• It aims to contribute to the UN Sustainable Development Goals 2030, especially SDG-12 for responsible consumption and production.
• The launch of the project was supported by Lenzing EcoVero (which stands for ecologically responsible production of viscose fibre made from the renewable & certified raw material wood) and R Elan which produces Green Gold fibre made from 100% used PET bottles, with one of the lowest carbon footprints globally.

 

The five-point Sustainable Resolution

• Develop a complete understanding of the environmental impact of the garments being currently produced by our brand.
• Develop a sustainable sourcing policy for consistently prioritizing and utilizing certified raw materials that have a positive impact on the environment.
• Make the right decisions about how, where, and what we source across the value chain by selecting sustainable and renewable materials and processes and ensuring their traceability.
• Communicate our sustainability initiatives effectively to consumers and media through our online and physical stores, product tags/labelling, social media, advertising campaigns and events.
• Through these actions, shift a significant percentage of our supply chain to a sustainable chain by the year 2025, addressing critical global issues such as climate change, contributing to the UN Sustainable Development Goals.

 

[Sources: PIB, UNDP website]