Written by Talent KAS

Related Topics: Government Schemes & Initiatives, Public Health


Aardram Mission, Kerala state government’s flagship programme to transform the public health sector, will be taken up as a popular movement — Aardram People’s Campaign — that will allow people to take the lead in the initiatives taken up under the mission.

Aardram People’s Campaign

  • The focus of the campaign will be ‘Our Health, Our Responsibility’.
  • The year-long campaign is expected to be launched on November 5, 2019.
  • The campaign will address the strengthening of preventive, promotive, curative, rehabilitative and palliative care services in the community.
  • The two major activities of the campaign are strengthening field-level activities to take Aardram Mission goals to the people and encouraging local bodies to prepare the health status report (HSR) of the people.
  • The HSR preparation will also help panchayats to plan their health budget carefully.

Focus Areas

The campaign will focus on five main areas:

  • Preventive and promotive health and improvement in the health-seeking behaviour of people
  • Promotion of healthy food habits
  • Promotion of physical activity
  • Promotion of environmental sanitation
  • Prevention of substance abuse including alcohol


  • In the past three years, health sector of Kerala, especially primary care services have undergone a major transformation in such a way that most primary health centres (PHCs) are now family health centres that offer comprehensive primary care services, right up to early cancer screening and detection.
  • The State has invested heavily in infrastructure and human resource to make these institutions patient-friendly with all amenities and extended OP hours so that the footfall in these FHCs are steadily growing.
  • The Aardram People’s Campaign envisages taking these achievements of the State’s health sector to the people directly and getting the community to lead the State’s movement towards total health.

[Source: The Hindu]


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